• Principles to Count on When Crisis Strikes | April 26, 2016

    A Lesson in Crisis Management from ‘The Miracle on the Hudson’

    What can the successful open-water landing of an airliner carrying 155 people teach communicators about principles of crisis management?

    David Margulies

    David Margulies, founder of Margulies Communications Group, is sought after for his expertise in crisis prevention and management.

    Join us on April 26 when crisis management pro David Margulies will unpack lessons learned from the “Miracle on the Hudson.” Margulies, a longtime North Texas communications consultant, will offer an entertaining look at how unflappable US Airways pilot Chesley “Sully” Sullenberger deftly glided an Airbus A320 – engines crippled by a flock of geese – to a safe landing on the surface of the Hudson River in New York City. The calm actions of Sully and his crew saved the lives of every soul aboard.

    While social media has dramatically changed the dynamics of crisis communications, the core principles and strategies for successful crisis prevention and crisis management continue to be essential for success. Margulies will discuss how the cool handling of Flight 1549 on Jan. 15, 2009, illustrates core principles of crisis management and will provide additional specific examples from other recent high-profile situations involving a wide range of organizations and corporations.

    Our presenter … David Margulies of Margulies Communications Group, Dallas, has spent 30 years in the crisis management field representing clients from the United States, Mexico and Europe. He has taught crisis management at Southern Methodist University and is the author of a book on crisis management.
    The details …
    When: Tuesday, April 26, 11:30 a.m.-1 p.m.
    Where: Texas Star Conference Center, 1400 Texas Star Parkway, Euless (click address to open a map in a new tab)
    Cost: With reservation – Members (of any IABC chapter): $20; Non-members: $25; Students: $10.
    Without reservation: add $5.
    RSVP: Email IABCFortWorth@gmail.com or RSVP and pay online at IABCFortWorth.com/wp/payment. Please make reservations by Friday, April 22.

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