• Lunch & Learn: Hands-on – Using Instagram and Periscope to Support Your Brand

    Multi-Color_Logo_thumbnail200*Revised March 9 to include new location.*
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    They say a picture’s worth a thousand words. If that’s true, then a photo on Instagram is probably worth about 1,000 followers. Those followers can be quite powerful in helping to get messages out … and fast!

    But the folks at fast-growing Twitter-owned Periscope think live-streaming video is just as influential. “A picture may be worth a thousand words, but live video can take you someplace and show you around,” Periscope’s website says.

    Instagram, with more than 400 million users – almost 80 million more than Twitter – helps maximize the power of pictures and video clips to build your brand. And for added impact, Periscope streams live so your followers can see and hear your message in real time.

    Want to learn how to use these image-centric platforms? Attend IABC Fort Worth’s Lunch & Learn on March 22 as our student chapter leaders at Texas Wesleyan University provide a hands-on lesson in using Instagram and Periscope to support your brand. So, bring your smartphone, tablet or laptop (free wifi for everyone), and learn how to use journalism tactics and style to tell your organization’s story visually using these social media apps.

    Who: IABC Fort Worth pros, guests and Texas Wesleyan students
    What: Lunch & Learn: Hands-on – Using Instagram and Periscope to Support Your Brand
    When: Tuesday, March 22, 11:30 a.m.-1 p.m.
    Where (new location): Baker Building, 3021 E. Rosedale St. at Wesleyan St., Fort Worth 76105
    Cost: With reservation – Members: $20; Non-members: $25; Students: $10.
    Without reservation: add $5.
    RSVP: Email IABCFortWorth@gmail.com or RSVP and pay online at IABCFortWorth.com/wp/payment. Please make reservations by Sunday, March 20.

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