Art of Creating the Exceptional Customer Experience

Michael Blachly

Whether you’re an independent practitioner or a corporate communicator, one of the top priorities is always keeping the customers happy. How do you go about doing that? What are the best practices? Join us May 25 when Michael Blachly describes the Art of Creating the Exceptional Customer Experience.

Michael is the Director of Client Development for Looper Reed & McGraw, a full-service, Texas-based law firm with nearly 100 attorneys. He brings more than a decade of experience in brand marketing, client development and corporate communications.

Michael is responsible for the firm’s strategic marketing plan, public relations, branding campaigns, market research, advertising, client feedback programs, and attorney training programs as well as development of promotional materials, newsletters, proposals and presentations, and client development events.

Prior to joining Looper Reed & McGraw, Michael directed the marketing and communications for the Southern Methodist University Dedman School of Law, the Texas Credit Union League and his own political consulting firm, Hamby & Blachly. He has produced numerous award-winning pieces and has been instrumental in managing many successful marketing campaigns around Dallas and the state of Texas.

Michael graduated from Texas A&M University with a Bachelor of Science in journalism and from the SMU Cox School of Business’s Graduate Marketing Certificate Program.

Join us for the next IABC Fort Worth luncheon on Tuesday, May 25, at the City Club, 301 Commerce Street in downtown Fort Worth from 11:30 a.m. to 1 p.m. The cost is $25 for IABC members, $30 for nonmembers and $15 for students with early bird registration.

RSVP by noon on Friday, May 21. Pay for the luncheon online!