A 360º Look at Social Media

Looking to take a well-rounded look at Social Media? Then IABC’s seminar A 360º Look at Social Media is April’s can’t-miss place to be.

IABC Fort Worth is sponsoring a half-day program of presentations/panel discussions on how professional communicators are using Social Media to do their jobs more efficiently; reach customers more cost-effectively through personalized media; and promote better communications and relations within their organizations.

What started out as a little-known social phenomenon has evolved into a major communications channel that is redefining how communicators and marketers are using online tactics. It also has brought about a revolution in measuring campaign effectiveness and accountability, which directly impacts communicators’ perceived contribution to the bottom line and corporate image.

Participants include:

Betsy Pasley, Director of Employee Feedback, USAA.

Betsy Pasley, ABC is a senior communication practitioner for USAA, a Fortune 200 U.S. financial services company. She has more than 30 years experience in business technology marketing and corporate communication. In her three years as Director of Employee Feedback, she has gathered and reported on employee data to help USAA leaders and clients plan and execute effective communications; including creating space for employee communities to form and engage in driving business results. Her current focus is on supporting one of the largest operational changes in the company’s 88-year history – using the tools and processes she helped design to drive dialogue and buy-in around the initiative. Betsy will help us learn innovative ways to use Social Media to open and maintain meaningful channels of communications within organizations.  Betsy is also an active member of IABC, and current chair for IABC’s Southern Region executive board.

Jerod is acknowledged as a guru of using online media in business and social circles to create communities that share values, interests and ideals. CorporateComplianceInsights.com is rated as the second highest influencer for corporate compliance on Twitter and MidwestSportsFans.com is a nationally recognized sports blog that has been featured on ESPN, the Huffington Post, the Sun Times and numerous regional and special interest sports programs and Web sites.

In addition to being one of the Star-Telegram’s most prolific print columnists, Bud also maintains a hectic schedule of online columns, blogs and communications to stay a step ahead of his deadlines and fans. Bud has perfected the fine art of mixing journalistic objectivity with personal passion to produce some of the most memorable online pieces in the Metroplex.

RSVP by noon on Friday, April 23 or Pay NOW by PayPal!