I can’t believe it’s already the end of July. Where did the summer go? At least in Texas, it will feel like summer for months to come.
Fortunately IABC takes July off to regroup and analyze opportunities for the upcoming year. I hope you have appreciated your IABC membership as much
as I have mine.
As communicators we are constantly called upon to educate, create, coordinate and mediate. With all that, we need support! IABC has a goal of making
your membership worthwhile. Our aim is for practical programming that our membership will be able to take back to the office and utilize. We encourage
our presenters to share what didn’t work or what they would do differently in the future. It’s great to learn from others experience.
The board retreats in August to plan the upcoming year. We already have lots of great ideas in the works for more events that will allow us to exchange
ideas with other organizations and utilize this great network of communicators that is at our fingertips.
On behalf of the IABC Fort Worth Board of Directors, I thank you for your support of IABC this past year and hope you will continue with your membership
and will take advantage of the many opportunities planned during the upcoming year.
Betsy Deck
IABC Fort Worth President
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 | |  Focus Groups: Basics and Beyond
Adelaide Kincaid, Vice President of Consumer Research at MMI, will discuss the wide world of focus groups and qualitative research. Her program, specifically geared to communications and marketing professionals, will share the benefits, logistics and costs of focus group research. The discussion is targeted for pros at all levels of the experience spectrum.
The next IABC Fort Worth luncheon will be held Tuesday, August 26 at the Fort Worth Petroleum Club, Carter-Burgess Plaza, 777 Main St. in downtown Fort Worth, from 11:30 a.m. - 1 p.m. The cost is $25 for IABC Fort Worth members, $30 for nonmembers.
RSVP by noon, Friday, August 22. Pay for the luncheon online!
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Nintendo is Ad Age's Marketer of the Year
In much the way Apple made music aficionados out of mere music buyers, Nintendo via its Wii system has created a passionate group of devotees out of people who previously couldn't have cared less about video games. Wii broke open a market long confined predominantly to young men and welcomed in the rest of the family.
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Interested in joining IABC? Join online or contact Cheryl Hart at cheryl@hartmarketing.biz.
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